Abstract
This chapter describes a small scale survey study on the motivation of adult ELT course participants. The motivation of two groups of course participants of two private language schools was compared as far as three considerations are concerned: why the participants had joined ELT courses, why they had chosen School A or B, and why they continued their courses in those schools. On the basis of the results of the survey, it seems that the decisive factor in the success of the courses in School A is a high level of motivation of those who join them, combined with a well-advertised method of EFL teaching based on the Audio-Lingual Method and having very little to do with authentic communication in English. The paradox is that the course participants approved of the method. The conclusion reached on the basis of the survey makes us realise that in spite of the disillusionment with foreign language teaching methods, including the Communicative Approach, a well-advertised and implemented teaching method may be appealing because it does not require much cognitive effort from course participants, giving them an impression that they will be able to speak real English very soon.
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