Abstract

ABSTRACT A regional cooperative near Philadelphia was surveyed to see why academic librarians produce annual reports. Library annual reports were found to be an essential managerial tool for two-thirds of the libraries surveyed, allowing library directors to understand their libraries' past, present, and projected future. Half of those respondents who produced annual reports used them as a public relations tool or for library advocacy. Consistent production of an annual report offers the librarian better internal management of library resources and services, and better external development of the public perception of the library. The annual report also offers librarians a picture for long-term development and strategic planning.

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