Abstract
Serayu Rafting Tourism utilizes the potential of Serayu Watershed located in Banjarnegara Regency. Serayu Rafting Tourism has the opportunity to increase its potential to become one of the leading tourism in Banjarnegara Regency. This study aims to identify the socioeconomic characteristics of tourists of Serayu Rafting attractions, estimate willingness to pay to determine the maximum potential price that is still willing to be paid in the development of Serayu Rafting attractions and analyze the factors that influence the willingness of visitors to pay the value chosen. This research uses CVM method and logistic regression analysis, with primary data obtained from survey to 105 respondents through multistage sampling technique and secondary data obtained from documents coming from relevant agencies, agencies or institutions. The results stated that the economic potential value of Rafting Serayu tourism object is quite good, because of 105 respondents as many as 95 respondents (90.5%) among them are willing to pay more for the development of tourism pbyek with a scenario 1 of Rp 10,000 and scenario 2 of Rp 25,000. Variable regional origin and income level affect willingness to pay, while variable gender, age, marital status and level of education do not affect willingness to pay.
Highlights
Serayu has a very important advantage and is perfect for rafting trips
This study aims to identify the socioeconomic characteristics of tourists of Serayu Rafting attractions, estimate willingness to pay to determine the maximum potential price that is still willing to be paid in the development of Serayu Rafting attractions and analyze the factors that influence the willingness of visitors to pay the value chosen
This research uses Contingent Valuation Method (CVM) method and logistic regression analysis, with primary data obtained from survey to 105 respondents through multistage sampling technique and secondary data obtained from documents coming from relevant agencies, agencies or institutions
Summary
Compared to other locations that have white water rafting areas, this location has a lot ofgulan keung. The combination of the geographical location of Banjarnegara Regency and the potential of Serayu watershed that supports the above conditions makes serayu river as an opportunity to increase its potential and make it one of the mainstay natural attractions in Banjarnegara Regency with itswhite water rafting. There are several rafting tour managers in Banjarnegara Regency, namely Serayu Adventure Indonesia, Arung Rafting Indonesia and The Pikas. This is the focus of this research, considering that rafting tours are managed by private parties in collaboration with the Ministry of Tourism.Tourism that acts as a builder for tourists.
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