Abstract
Web traffic analysis and a correct interpretation of the results are essential to optimize the site and effective online communication, which is today for some organizations even more important than offline communication. The aim of this paper is to analyze the influence of a time period and banner adverts on Web traffic of school newspaper monitored by using Google Analytics tool. The methodological basis is the use of statistical system, namely the correlation coefficient and ANOVA. The research results confirm the importance of planning, managing and adapting the content of online communication to increase web traffic.
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Schedule a callMore From: Ekonomická revue - Central European Review of Economic Issues
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