The analysis of the elements of youth identity in the new era's main melody film and its enlightenment to the ideological and political education of colleges and universities

Abstract

Under the background of globalization, the fierce ideological confrontation highlights the important value of the young audience. The new era main melody film actively self-transformation and upgrading, adjust the ideological communication strategy, through the commercialization strategy, the mainstream culture and youth culture integration, make up for the main melody film "market wing", under the support of the new media propaganda technology, accurately grasp the youth movie crowd, by the young audience's pursuit and love, harvest the word-of-mouth and box office double harvest, thus achieving the dual effect of ideological and commercial value. It also provides reference and reference for the main melody film to play its ideological and political education function.