Abstract
Forest fires are one of the global issues and need global concern. A campaign through forest fire posters on social media is a way to spread a message all over the world to prevent forest fires and save the earth from disaster. This study aims to discover the meaning of verbal and nonverbal signs used on forest fire posters. Verbal signs are about the text, either words or sentences while nonverbal signs are about pictures. The use of these two signs on a poster is meant to make people understand the message within it. The data were taken from three selected forest fire posters. The data were collected by observation method. The data were analyzed by a qualitative method using the theory of Semiotic by Barthes (1998) and supporting theory by Wierzbicka (1996). The finding shows that both verbal and nonverbal signs have important purposes such as giving some information about the impact of forest fires on nature and human life as well as warning people to be more responsible and aware of this global issue.
Highlights
Most people have been only aware of the language and do not realize that they use signs in communication
Verbal communication is used more during the meeting conference, work interview, or class discussion while non-verbal communication is more used in printing communication such as advertisement, pamphlet, or poster
This study aims to analyze the meaning of verbal and nonverbal signs on forest fire posters
Summary
Most people have been only aware of the language and do not realize that they use signs in communication. According to Saussure in Yakin (2014), a sign is created from an idea of human minds which is expressed by language codes and comprehended by the people who are engaged in the conversation or communication. Communication itself can be divided into two types, verbal and non-verbal communication. Human beings use verbal communication as much as non-verbal communication. Verbal communication is used more during the meeting conference, work interview, or class discussion while non-verbal communication is more used in printing communication such as advertisement, pamphlet, or poster. According to Pucacicua (2014), the poster is a notice that consists of pictures and is displayed in public space. The poster is used to promote a product but it works as human
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