The Analysis of Repurchase Intention in Online Transaction of a Marketplace, Shopee (A Case Study: Customers of Fashion Products in Indonesia)

Abstract

The emergence of shopping online promotes the development of a marketplace in Indonesia. Shopee is one of the biggest marketplaces which always develops its features to increase its customer satisfaction, keeping in mind that many competitors are offering similar services. The variables of e-service quality, engagement, and e-trust are used to examine the repurchase intention of the customers. The method used in this research is a quantitative method with purposive sampling. The testing used in this research is hypothesis testing, which is done by Goodness of Fit Testing using AMOS 26. The result obtained shows that the quality of e-service influence the engagement, the quality of e-service also influence the e-trust, engagement influence the e-trust, engagement influence the repurchase intention, and e-trust influence the repurchase intention.