Abstract
Five interrelated approaches to propaganda analysis are described. These are the (1) societal, (2) social-psychological, (3) communicatory, (4) psychological, and (5) technical. Each also may be viewed as a group of propaganda techniques. Propaganda is viewed not just as the manipulation of verbal and other symbols but more broadly as an inherent part of an individual's or a group's drive to advance what it regards as its own interests. Knowledge of the propagandists' techniques in each of the five areas aids the analyst to determine the relationship of the propagandists' goals to those of the groups to which the analyst is committed, to the analyst's version of social welfare.
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