Abstract
This article takes the WeChat public account of agriculture and rural areas in J Province as the research object to explore the influencing factors of satisfaction of organizational information system (IS) in agricultural sector. Firstly, new media is taken as the background, and the characteristics and communication factors of agricultural informatization are analyzed. Secondly, a user satisfaction questionnaire of the WeChat public account of agriculture and rural areas of J Province is designed based on the satisfaction theory and the success model of IS. Finally, the influencing factors of users' satisfaction with agricultural and rural WeChat public accounts are studied through questionnaire survey. The results show that the correlation coefficients among perceived value (PV), information quality (IQ), perceived usefulness (PU), and platform satisfaction are all positive, and p £ 0.01.
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