The Analysis of Housewife Behavior in Dealing with Family Needs Because of Price Increase

Abstract

The declining purchasing power of the people due to the increasing prices of goods and services is felt with varying degrees of resilience for families with various income levels (Yudha, 2015). The problem that is happening now is that housewife plays the double role besides as mother who has to settle household affairs also have to work to increase family income so that family needs remain fulfilled even though prices continue to increase. Besides that, income is also an average of Rp 4 million / month. Although already above the UMR with increasing prices, the income earned is now felt less. The type of research is quantitative by taking samples saturated as many as 36 housewives who work with not leave the house area RW 01 Joglo Village, Kembangan Sub-District West Jakarta. The research time is 6 months starting from the beginning of the academic year of February to July 2018. The data collection method in this research uses survey method with the research instrument using closed questionnaire. Data analysis method using Partial Least Square (PLS). Based on the results of data analysis can be concluded that the increase in price has no significant effect on family needs, family needs have a significant positive effect on the behavior of housewives, price increases have no significant effect on the behavior of housewives, price increases have a significant positive effect on the behavior of mothers -housing households without variables mediating family needs. Suggestions for the housewives need to diversify the various needs of the family so that purchases for the needs of everyday families are not affected by rising prices in addition to the social sense can still be maintained. Kata kunci: Perilaku, kebutuhan keluarga, kenaikan harga DOI : 10.7176/JMCR/56-04 Publication date :May 31 st 2019