The analysis of green advertisement communication strategy based on deep factorization machine deep learning model under supply chain management

Abstract

AbstractArtificial intelligence (AI) technology has brought new reconstruction opportunities for the intelligence of the advertisement industry through the help of AI technologies such as machine learning and deep learning. First, the relationship between AI and the attractiveness of green advertisements is investigated, and the influence of different AI technologies in green advertisements on consumers' perception of the attractiveness of green advertisements is summarized. Second, based on the green advertisement dissemination rate data set, the data visualization exploration is carried out, and the data deletion and coding processing are carried out aiming at different characteristic variables. Finally, according to the problems existing in the current green advertisement communication and the high‐dimensional and sparse characteristics of the communication rate data set. In this paper, based on Deep FM (Factorization Machine), Gradient Boost Decision Tree (GBDT) is added to assist the experiment, and the prediction performance of green advertising communication is tested. The results are as follows. (1) Different AI expressions in green advertisements will affect consumers' perception of the attractiveness of green advertisements. (2) The prediction ability of Deep FM model after feature engineering is better than that of data cleaning only. The prediction effect of the model is obviously improved. The purpose of this paper is to integrate green advertising media communication into the ecological concept of harmonious coexistence between man and nature, strengthen the political belief of ecological civilization construction, and conform to the communication trend of today's severe ecological situation.