Abstract
Chicken meat is one of the livestock commodities that can meet the protein needs of the community, but there are constraints on the price side. The price of free-range chicken meat tends to fluctuate due to production and demand imbalances and has an impact on price increases. Therefore, there needs to be control so that price increases that occur in free-range chicken meat do not jump sharply The purpose of the study was to determine the factors that influence the amount of freerange chicken meat’s consumption in Langkat Regency. The study was conducted in June - August 2018. The method that used in sampling was the proportionate stratified random sampling method and used the Slovin formula. Primary data collection was carried out by interview techniques using questionnaires to respondents and secondary data collection was obtained from the agencies and agencies assembled and then analyzed with Multiple Linear Regression using SPSS 22 application. The results showed the amount of free-range chicken meat’s consumption in Langkat Regency was influenced partially by income and the number of family members with R² = 0.61.
Highlights
Free-range chicken meat is one of the livestock commodities that can meet the protein needs of the community and is one of the livestock foods that is a favorite in the community
There needs to be control so that price increases that occur in freerange chicken meat do not increase sharply [2]
Secondary data was obtained from relevant agencies and agencies such as the Livestock Service Office, Langkat Regency Central Bureau of Statistics, North Sumatra Province Central Bureau of Statistics and other literature such as journals and research results that support this research
Summary
Free-range chicken meat is one of the livestock commodities that can meet the protein needs of the community and is one of the livestock foods that is a favorite in the community. They claim that consuming free-range chicken meat is healthier, besides that the taste of the meat is more savory and drier than broiler chicken [1]. The price of free-range chicken meat tends to fluctuate which is influenced by the high and low demand of the market. The authors are interested in conducting a study entitled "Analysis of Factors that Affect the Consumption of free-range chicken in the Village of Langkat" [4]
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