The Analysis of a Corporate Sustainability

Abstract

Sustainability means meeting our current needs without compromising the ability of future generations to meet their own needs. For organizations, sustainability is a business approach to creating long-term value by operating in the ecological, social, and economic environment. Sustainability is not only about environmentalism, but also about social and economic resources for social equity and economic development. Sustainability is a value shared by many individuals and organizations who demonstrate this value in their policies, everyday activities, and behaviors. For any company to be sustainable it has to achieve the balance between three forces (social, environment and economic). There are different ways a business can become sustainable, such as; reducing waste, preventing pollution, adopting clean energy, conserving water, greening the planet, using sustainable materials, making their products sustainable, and by adopting sustainable business policies. A growing number of organizations are integrating sustainability into their business strategy, realizing they can do better through sustainability. When companies fail to assume responsible sustainability, this would lead to issues like environmental degradation, inequality, and social injustice. This paper presents an approach to analyze the sustainability of a virtual airline company to demonstrate how the company is sustainable with the help of quantitative indicators.