Abstract
The potential role of communication in development is viewed in terms of a partial synthesis of two macrosocial theories in relation to the over time behavior of communication effects gaps. A study is reported which uses a special gaps methodology to assess the impact of a communication program intended to introduce new ideas and alter preexisting conditions. Over 250 effects gaps were analyzed. Overall patterns were for gaps in knowledge to narrow following the communication program, but for gaps in adoption to neither widen nor narrow. The reasons for these observations and their implications for change in or reinforcement of the social order are discussed
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
