Abstract
Recent developments in alcohol expectancy research and theory have converged with concepts emanating from cognitive science and neuroscience. The use of these concepts can increase theoretical understanding of expectancy structure and process and make available more comprehensive strategies for expectancy assessment. Fledgling prevention and treatment applications are currently best guided by existing research in social cognition and cognitive therapy, but cognitive science may suggest novel approaches. In particular, the grounding of prevention efforts in expectancy theory may advance work that has, to date, been largely atheoretical.
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