Abstract
The emergence of the Internet has enabled many end-users to search for information themselves as there is practically immeasurable amount of information, often the owners of the website are not held responsible for the quantity and quality of information made available for their users to make an informed decision. The paper presents a novel methodology to explore understand how websites owners. The ALARA Model of Information search on Website is a new theoretical and methodological approach for understanding the quantity and quality of the information provided by Information Custodian. ALARA is an acronym that stands for Availability, Location, Accessibility, Relatability and Actionability. A detailed description of the methodological approach is presented. The paper ends with applicability options and the limitations of the model.
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