Abstract
This paper explores the transformative impact of Artificial Intelligence (AI) on modern marketing practices. It examines how AI applications are revolutionizing various aspects of marketing, including customer experience, campaign personalization, content creation, and market research. The paper analyzes real- world examples and data to showcase the effectiveness of AI implementation. It also discusses potential challenges and ethical considerations surrounding AI in marketing. Finally, the paper explores the future potential of AI and its role in shaping the marketing landscape of tomorrow.
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