Abstract
ABSTRACT While advances in technology have led to the widespread use of artificial intelligence (AI) in frontline services, the AI empathic effect is often overlooked. Based on emotional contagion theory, this research explores the impacts of AI emotional mimicry and empathic concern in service success and failure via experimental designs, respectively. Results indicate that AI with high emotional mimicry and empathic concern resulted in higher arousal and pleasure, increasing tourists’ continuous usage intention. Arousal and pleasure played significant mediating roles in service success. However, while empathic concern significantly affected continuous usage intention through pleasure, arousal did not have a similar effect. The joint effects of extrinsic and intrinsic anthropomorphism (emotional mimicry) were significant in a successful service context, but not in service failure. These results have important implications for the development and promotion of AI and enriches theoretical applications of emotional contagion theory and empathy.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.