The afterlife of colonial radio in Christian missionary broadcasting of the Philippines

Abstract

ABSTRACT The article explores Christian missionary radio broadcasting as part of a wider sonic colonization of the Philippines under US colonial rule. Specifically, I explore how some post-Second World War faith-based broadcasters shaped the listening practices of Filipino audiences through programming tactics such as blocktiming. Furthermore, I consider how missionary broadcasters cultivated direct relationships with listeners through the imagined ‘shared experiences’ of aural space. As a case study, I explore the activities of the US-based Far East Broadcasting Company (FEBC), which began its operations in the Philippines in 1948. Since then, the organization has used the country as a hub for its expanding domestic and international radio network, which now includes broadcasts to South East Asia, China and other parts of the world. In addition to exploring how FEBC’s localized approach to programming has cultivated specific listening audiences, I explore how programmes have been received by listeners in the Philippines, many of whom continue to tune in via terrestrial radio.