The Affect of Select Properties of Camping Site on Customers’ Satisfaction, Loyalty and Community Attachment

Abstract

This study aims to investigate the effect of selection attributes of urban camping site on visitors` satisfaction, campground loyalty, and regional attachment. To accomplish this, it carried out questionnaire survey targeting visitors in 5 urban camping sites in Seoul and Gyeonggido as a population, and then sampled by using convenient sampling method. For this, a total of 257 copies of questionnaire survey were distributed, yet 30 copies of them were excluded because they were incomplete or unreliable, and 227 copies of it were used for data analysis. For data analysis, descriptive statistical analysis and correlation by variable were analyzed by using SPSS 20.0 and Amos 20.0 version program, and Cronbach’s α test was conducted to measure credibility. Further, to verify construct validity of relevant variable, exploratory factor analysis and confirmatory factor analysis were conducted, and relationship between relevant variables were investigated through simple regression analysis and multiple regression analysis. The 3 following results obtained are summarized as follows: first, all selection attributes of urban camping sites affected visitors’ satisfaction, and partly affected campground loyalty, and regional attachment, second, visitors’ satisfaction of urban camping sites partly affected regional attachment, campground loyalty and regional attachment affected all factors, and third, visitors’ satisfaction affected campground loyalty.