The affect of negativity: testing the Foreign Language Effect in three types of valence framing and a moral dilemma

Abstract

ABSTRACT In decision-making people react differently to positive wordings than to negatives, which may be caused by negativity bias: a difference in emotional force of these wordings. Because emotions are assumed to be activated more strongly in one’s mother tongue, we predict a Foreign Language Effect, being that such framing effects are larger in a native language than in a foreign one. In two experimental studies (N = 475 and N = 503) we tested this prediction for balanced and unbalanced second language users of Spanish and English and for three types of valence framing effects. In Study 1 we observed risky-choice framing effects and attribute framing effects, but these were always equally large for native and foreign-language speakers. In our second study, we added a footbridge dilemma to the framing materials. Only for this task we did observe a Foreign Language Effect, indicating more utilitarian choices when the dilemma is presented in L2. Hence, across two studies, we find no Foreign Language Effect for three types of valence framing but we do find evidence for such an effect in a moral decision task. We discuss several alternative explanations for these results.