Abstract
With the advancement of rural modernization in China, the construction of beautiful rural areas has attracted more and more attention. As a popular form of media, short videos can showcase beautiful rural landscapes, culture, and lifestyles to more people. This article outlines the concept of beauty, proposes media for promoting cultural exchange between urban and rural areas - the linkage between universities and communities, "talent support and platform exchange", and studies the current situation of villagers' participation in rural aesthetic education. The results show that in terms of the frequency of participating in community activities, about 23% of people choose to participate regularly, and this part of the villagers are elderly people.
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