Abstract
<p>This descriptive study shows the evolution in the behavior of the millennium consumer, the influence of the culture, the society and the globalization in the making decisions. The millennium generation is well recognized as the generation whose consumptions are more oriented to ecological products. Also, their concern about the ecological impact of the supplies they use in their daily life, showing how the green marketing represents a marketing strategy that influences their purchase decision in Mexican consumers.</p>
Highlights
Their concern about the ecological impact of the supplies they use in their daily life, showing how the green marketing represents a marketing strategy that influences their purchase decision in Mexican consumers
This research explores the evolution on the behavior of the consumer in daily life, and how the society, the culture, the globalization and the media have influenced on their tastes and preferences
Nowadays purchase decisions are made based on tons of information that is handy and very descriptive, thanks to the information and communication technologies (ICTs)
Summary
This research explores the evolution on the behavior of the consumer in daily life, and how the society, the culture, the globalization and the media have influenced on their tastes and preferences. Nowadays purchase decisions are made based on tons of information that is handy and very descriptive, thanks to the information and communication technologies (ICTs) This kind of technology allows the audience to make a quick decision about what to buy, without having seen the product, physically. That is why online shopping has been gaining weight in certain circles like handicapped or elderly people For these groups of people, online shopping represents the only access they have to buy products. The information will describe what the tastes and preferences regarding consumption of goods and services of this generation are What they are attracted to, like brands, and how these consumers represent a force in the global society as well as the direct influence of the green marketing in them and their purchase decision (Urien, 2011). This research offers marketers a richer understanding of millennials consumption behavior of green products, in addition to highlighting important cultural behaviors who distinguish Mexican millennials
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