Abstract
Previous work (e.g. Bargh, Chaiken, Govender, & Pratto, 1992; Fazio, Sanbonmatsu, Powell, & Kardes, 1986) has shown that objects are evaluated on a goodness/badness dimension automatically and preconsciously. Vakoch and Wurm (1997; Wurm & Vakoch, 1996) have found similar results using different stimuli and tasks. They found that auditory lexical decision times depend on dimensions of connotation (Evaluation, Potency, and Activity). Reaction times (RTs) from these studies were interpreted in terms of the evolutionary adaptiveness of different types of perceptual processing. The current study introduces a new way to define words, using two dimensions (Danger and Usefulness) rather than three, that allows a direct test of the adaptiveness model. RTs for nouns chosen for their adaptive significance were related to Usefulness and Danger, and to the interaction between Usefulness and Danger. A database of dimension weights is included.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
