Abstract

In the fifth episode of Last Week Tonight,John Oliver satirized an FCC proposal to alter net neutrality leading to a surge in public comments, a groundswell of media attention, and the proposal’s defeat. In 2017, the FCC considered the proposal again and, despite Oliver’s redoubled efforts, voted against net neutrality. These engagements illustrate how satire like Oliver’s leverages the inventional resources of networked rhetoric to captivate audiences and direct shared sentiments toward activism by drawing attention to, creating, and extending moments for activism, revealing and engaging adversaries, and challenging discursive barriers that can foster engagement with public policies.

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