Abstract
With a worldwide sales volume of USD 126.5 billion in 2005 and annual growth rates of 3 % to 5 % over the past five years, the sporting goods industry is one of the large and promising industries in the world. The sporting goods industry can be sub- divided into three product segments: The first segment, “sports equipment”, includes all sporting goods that are necessary to practice a certain sport, such as footballs, tennis rackets, snowboards, or boxing gloves. The second segment, “sports apparel”, comprises all sporting goods that are complementary components of a sport, such as jogging suits, jerseys, sports bags, or sports accessories. Finally, the third segment, “sports shoes”, constitutes a segment of its own due to its sheer market size, although sports shoes can also be regarded as sports apparel, or – as in athletics – as part of the necessary sports equipment. In recent years, the boundaries between sports apparel/shoes on the one hand and casual clothing/shoes in a sporty style on the other hand have become blurred. Figure 42.1 shows the sporting goods' worldwide sales volume in 2005, broken down by product segment and by geographic region.
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