The acquisition of new technology and its impact on a firm's competitive position

Abstract

The strategic decision concerning the optimal and dynamic acquisition of new technology is examined. The model focuses on a profit maximizing firm that optimally derives its price, level of output, and its level and composition of productive capacity over time. The acquisition of new technology and reduction of existing capacity may occur simultaneously, so that the composition of the firm's productive resources may be upgraded over time. It is assumed that the acquisition of new technology causes a reduction in production costs and a direct increase in the firm's demand. The demand experienced by the firm may be directly increased as a result of acquiring new technology due to benefits such as expanded product-mix or volume capabilities, improved quality of output, or improved customer service (shorter production lead time). In addition, it is shown that demand is indirectly increased due to the reduced production costs that enable the firm to charge a lower price. Therefore, the strategic impact of acquiring new technology is captured, since its effect on future demand and the firm's ability to meet the demand are considered. The importance of capturing the increased demand potential offered by the new technology is demonstrated through the analysis of numerical examples. In addition, the effect on the optimal solution caused by a variety of environmental conditions is examined. For example, the impact of technological innovation is observed by defining (i) the cost of acquiring technology as a decreasing function of time, and (ii) the effectiveness of new technology on reducing operating costs as an increasing function of time.