Abstract
AbstractThe situation of electricity is deteriorating in Pakistan and load shedding prevails in all parts of the country which not only affect the general life but also leads to lower agricultural productivity in rural areas. The purpose of this study is to explore the factors that influence the acceptance of solar water pump (SWP) technology. For this purpose, a SWP technology acceptance model was proposed based on technology acceptance model (TAM) and unified theory of acceptance and use of technology. Six variables were used to assess the model which includes; perceived usefulness, perceived ease of use, facilitating conditions (FC), cost tolerance (CT), awareness and attitude towards SWP usage. Data were collected from 450 rural farmers employing structured questionnaire through face to face interviews. The questions were orally translated to farmers due to lack of education. The method of structural equation modeling was used to test and confirm the hypothesized model. Results indicated that out of e...
Highlights
Solar power is a viable and natural choice for pumping water
Keeping in view the relatively low income, education and traditional use of technology by the farmers in northern Pakistan, the aim of this study is to identify and investigate factors that affect the acceptance of solar water pump (SWP) technology
Most of the respondents (86.9%) were male and only 13.1% were female. The fact behind this is, in the northern area of Pakistan i.e. in Malakand Khyber Pakhtunkhwa, farming is considered solely a male business and females are not allowed to work in the fields openly with men, some older women do work in remote areas, but their contribution to agricultural productivity is far less compared to males
Summary
Solar power is a viable and natural choice for pumping water. It is economically attractive and can provide reliable service for decades. In the proposed study area currently farmers use traditional water pumps that either needs electricity or fossil fuels. A conceptual framework is applied to understand the barriers to SWP technology acceptance among rural farmers in northern Pakistan. Keeping in view the relatively low income, education and traditional use of technology by the farmers in northern Pakistan, the aim of this study is to identify and investigate factors that affect the acceptance of SWP technology. For this purpose, a Solar Water Pump Technology Acceptance Model (SWPTAM) was developed based on Technology Acceptance Model (TAM) (Davis, 1986). The willingness to afford the costs on specific products or services through considering one’s income and measuring the value of the product/service
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