Abstract
The 2016 election provided more language and polling data than any previous election. In addition, the election spurred a new level of social media coverage. The current study analyzed the language...
Highlights
The 2016 presidential election offered two very different candidates in Hillary Clinton and Donald Trump
We focus on three dimensions measured with language: analytic thinking, emotional tone, and authenticity
We focus on the three psychological dimensions discussed in the introduction which are measured by LIWC: analytic thinking, emotional tone, and authenticity
Summary
The 2016 presidential election offered two very different candidates in Hillary Clinton and Donald Trump. The first tweet was sent out in 2006, Twitter did not have a major impact on the tenor of a presidential election until 2016. On the contrary, used Twitter more sparingly her surrogates tweeted frequently on a wide range of issues surrounding the campaign. One major benefit of psychological language analysis methods is they are generally free of the biases inherent with self-report measures (i.e., response biases, social desirability) and allow access to populations not available for traditional studies like politicians.
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