Abstract
With the 2013 Brussels Agreement, Serbia met the EU’s expectations in order to advance its membership bid. However, the Agreement was embedded in anti-EU rhetoric on a domestic level, which included criticising EU mediation and previous actions in the EU integration process. Based on Riker’s rational choice discourse analysis and by using a spatial metaphor of competition, the article attempts to explain this discrepancy. It suggests that Serbian parties deliberately used ambiguous positioning to obscure their actions. In a wider picture, Serbian domestic actors in the Europeanisation process have more complex motives than the literature has suggested so far, and they are neither pure reformers nor reform-adverse.
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