Abstract
Content-coded network newscasts are used to examine the relationship between news coverage and the daily New Hampshire poll standings of the four major Democratic presidential candidates in the weeks before the 2004 primary. The study finds powerful network news effects, particularly with respect to horse-race reports on which candidate was gaining or losing ground, for John Kerry, Howard Dean, Wesley Clark, and John Edwards. The influence of network news coverage on New Hampshire tracking poll standings casts doubt on claims by those who support New Hampshire’s status as the first primary because the state is thought to differ from the media-dominated electoral contests found elsewhere in American politics.
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