Abstract

This paper examines 41 roadside commercial buildings of the Jongno region built in the 1950s–60s that received façade renovations between 2001 and 2017. The aim is to show the relations between the forms of renovation and the regionality of the commercial areas, which have been historically formed in the original city center of Seoul, as well as the relation of these connections to the sustainability of ordinary architecture. Because Jongno has been the city center for the 600 years following the Joseon dynasty, the region is still a center for politics, administration, economics, and culture. Specialized commercial areas exist in each region within Jongno, and each of these reflect their own regionality. Within such regionality, the roadside commercial buildings are adapting and changing to fit the times, and regionality is sustained through façade renovation of ordinary architecture. The façade renovations of roadside commercial buildings that reflect such regionality and sustainability do not involve redevelopment through overall demolition, which represents a loss of regionality and history and is conducted undemocratically; rather, the practice should be acknowledged for adding value as past heritage and the simultaneous incorporation of present and future values.

Highlights

  • Background and PurposeThe Jongno region is the most representative city center of Seoul. Since the time of the Joseon dynasty, Jongno has served as the center of politics, economics, culture, and administration, and the most representative commercial area formed within it

  • This paper aims to seize the characteristics of façade renovation of roadside commercial buildings and evaluate their significance from the angle of sustainability, within the regionality of Jongno as a historical city center

  • The smaller areas within the region each demonstrate unique regionality based on their commercial areas, and they maintain sustainability by making small changes to their commercial activities and buildings to adapt to the changing times

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Summary

Background and Purpose

The Jongno region is the most representative city center of Seoul. Since the time of the Joseon dynasty, Jongno has served as the center of politics, economics, culture, and administration, and the most representative commercial area formed within it. Jongno is an example; its urban redevelopment, which demolished Gongpyeong-dong and Cheongjin-dong and built new high-rise buildings in the 2000s, was a far cry from sustainable development in terms of historical value in the city center, regionality, and local residential gentrification. While recognizing such problems, the current Jongno Insa-dong redevelopment project is shifting toward a small-scale preservation development method. We aim to analyze the characteristics of façade renovation of roadside commercial buildings as ordinary architecture or urban architecture and to find their significance in relation to regionality and sustainability—how these façade renovations contain regionality and sustainability and how they change within the city structure—and consider the value of this heritage

Research Target and Methodology
Regionality and Sustainability
Regionality and Sustainability of Ordinary Architecture
History of Jongno
Locational Distribution of and Stores Occupying the Example Structures
Type Analysis of Façade Renovation
Conclusions
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