That's me in the spotlight: Self-relevance modulates attentional breadth.

Abstract

A core prediction of models of social-cognitive functioning is that attention is preferentially tuned to self-relevant material. Surprisingly, however, evidence in support of this viewpoint is scant. Remedying this situation, here we demonstrated that self-relevance influences the distribution of attentional resources during decisional processing. In a flanker task (N = 60), participants reported if to-be-judged stimuli either denoted, or were owned by, the self or a friend. A consistent pattern of results emerged across both judgment tasks. Whereas the identification of friend-related targets was speeded when the items were flanked by compatible compared with incompatible flankers, responses to self-related targets were resistant to flanker interference. Probing the origin of these effects, a further computational analysis (i.e., Shrinking Spotlight Diffusion Model analysis) confirmed that self-relevance impacted the focusing of attention during decision-making. These findings highlight how self-relevance modulates attentional processing.