Thailand Tourism Images and Behaviors of Thai people in Bangkok and Metropolitan

Abstract

The objectives of this research are 1) to study exposure to Thailand tourism information, 2) to study Thailand tourism information seeking, 3) to study Thailand tourism information needs, 4) to study Thailand tourism images and 5) to study Thailand tourism behaviors of Thai people. The samples of survey research are 400 Thai people who reside in Bangkok and metropolitan. Data were collected by using questionnaires. Research data and hypotheses testing were analyzed by computer program and using descriptive statistics and inferential statistics for summarizing and hypotheses testing. Research results found that 1) There were significant differences in Thailand tourism information exposure between age, education and tourism behaviors. 2) There were significant differences in Thailand tourism information seeking between age, education, and tourism behaviors. 3) There were significant differences in Thailand tourism information needs between age and tourism behaviors. 4) There were significant differences in Thailand tourism images between tourism behaviors. 5) There were significant differences in Thailand tourism behaviors between gender, age, education and income, Thailand information tourism exposure, Thailand tourism information seeking, Thailand tourism information needs and Thailand tourism images. 6) There was significant relation between Thailand tourism information exposure, Thailand tourism Information seeking, Thailand tourism Information needs, Thailand tourism images and Thailand tourism behaviors.