Thai small and medium enterprises engagement in the emerging digital content and game industry

Abstract

The digital content and game industry in Thailand is growing and maturing rapidly. The Thai government is playing an important role contributing to the development of the industry in both business and social sectors. With respect to the business sector, the contributions are offered in the forms of direct investment, business privileges related to business performance and relevant laws and regulations have been established. SMEs are supported and encouraged to enter into the industry. They are also assisted to make their presence known on the world market of game and animation. In addition, the Thai government is concerned with the social aspects. They have embraced projects to assess issues which impact the communities. The objective of this paper is to present an overview of the digital content and game industry in the context of Thailand. The paper covers the evolution of the industry, government support, education institutes involvement, SMEs' engagements and trends of the industry.