Thai Passengers’ Satisfaction after Receiving Services from Thailand's Domestic Low Cost Airline

Abstract

There are 3 major low-cost airline providers in Thailand. The demand for low cost airlines in the Thailand has also needs more and growing fast. This research studies about Thai passengers’ satisfaction after receiving services from Thailand's low cost airline. Employs sampling method on 400 Thai people who live in Bangkok and have used Low Cost Airline to travel. A random convenience sampling technique together with surveys is used to collect data. At a significance level of 0.05, demographic factors including gender and education do affect Thai passengers’ satisfaction after receiving services from Thailand's domestic low cost airline. In addition to the service marketing mix (7P’S) influence Thai passengers’ satisfaction after receiving services from Thailand's domestic low cost airline. Place, Product, Process and People mostly affect Thai passengers’ satisfaction after receiving services from Thailand's domestic low cost airline. Examples are the overall performance of on the ground service, the aircraft used for the travel are safety and checked before use, promotion such as privilege, mileage program, to load more baggage, convenience and speed of check-in process, convenience and speed of baggage claim, and convenience and speed of preparing for flight departure. Following by Physical evidence and Price respectively, while Promotion is among the bottom ranking.