Teze za nove strategije rada i razvoja tekstilne i odevne industrije, deo 3

Abstract

The modern business of the textile and clothing industry implies product fragmentation, which is followed by the defragmentation of the production cycle on a global level, which today is facilitated by technical and technological innovations. The dominance of the corporate entity in the modern economy means that every company must constantly monitor changes, in order to actively engage in the continuous generation of competitive advantages. It can be said that the basis of modern competitiveness today is quality, flexibility, the existence of raw materials, degree of automation, organizational innovation, human resources and cluster business, while creativity - original design, specialization, diversification, technical and technological innovation, e-business and circular economy are key factors in maintaining a competitive position in the global market. Coexistence with the new global rules is the inevitability of modern strategies for the work and development of the textile and clothing industry, which requires, among other things, continuous investment in raising productivity or product credibility, using internationally accepted certification methods, launching new product lines and expanding markets by conquering new segments on different basis (branding, online shopping, recycling, fast fashion, etc.). It should be noted that in addition to all the above factors companies (part - 1, 2 and 3) influencing the work and development of textile and clothing industry, which should be an integral part of new strategies, there are other factors that may be important or even crucial for successful and efficient operation, development and operation of textile and clothing industry companies.