Textual Trouble in River City: Literacy, Rhetoric, and Consumerism in The Music Man

Abstract

Offers a reading of “The Music Man” that traces the ways its charm and humor are undergirded by a parodic stance toward American values as rooted in turn-of-the-century discourses of literacy, education, morality, and in the simultaneously burgeoning national obsessing with buying and selling. Considers sexual and textual anxieties in the Progressive Era, “the repressed/repressive librarian,” and consumerist rhetoric.