Abstract
The research object is a polycode text of a political poster studied on the material taken from posters used by contemporary political parties of the Federal Republic of Germany. The subject of research includes discourse parame-ters associated with the belonging of the text type under study to the socio-political communication such as persuasion, agonality, institutionality, and pol-ysubjectness. The interpretation of verbal and non-verbal markers of these dis-course parameters is carried out through the leading communicative and prag-matic tactics used in creating a text structure of a political poster as a means of social mass campaigning and propaganda.
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