Abstract
Abstract The entry traces the term “text” from its origins in classical rhetoric through 19th‐century textual scholarship and 20th‐century literary studies to its expansion during the “semiotic turn” of the 1960s. In contemporary communication studies, “text” is used as a general concept covering a wide variety of cultural objects. To characterize movies, television programs, comic strips, and so on as “texts” implies that they are signifying objects that can be described and analyzed like written texts, by means of concepts and procedures developed in linguistics and semiotics. The entry presents these implications as well as a series of objections to the expanded use of the term.
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