Text Structure in Retentive Stage on Semarang Typical Snack Advertisments

Abstract

The purpose of this paper is to describe the type of text and the text structure of snack advertisements that are in the retentive stage. This paper focuses on the text of Semarang’s typical snack advertisements on the internet. The data collection method used was the observation method, followed by the note-taking technique. Most of the structures of the advertisements are incomplete, i.e. only “Reiteration”, although there is a “Thesis∧Reiteration” structure and an ”Argumentation∧ Reiteration” structure.
 Keywords: text structure; retentive stage, advertising text