Abstract
Abstract A survey answered by 842 respondents representing British children aged from 7 to 15 measured their amounts of television viewing, listening to music, serious reading and outdoor games playing, and their attitudes to leisure activities, such as television viewing. Children said whether they did school homework and if so, with or without the television switched on, and if so, whether they regarded it as a help or not. About a quarter of those aged 10 and over said they did work along with television, accepting its presence, and another one in six did so, actually welcoming it. Attitude measures showed clearly different stereotypes of the heavy viewer, reader and music listener. This children's sample had a broadly positive image of a heavy television viewer of their own age. A process of rationalisation is detectable in which those who reported heavy viewing themselves, were more likely to do homework with the television on, to say it helped them and that it was linked with good achievement at school. Reported behaviour and stereotypes were somewhat similar among those who were heavy music users, but noticeably different among those who claimed to read a lot.
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