Abstract
AbstractA theoretically consistent structural model facilitates definition and measurement of use and non-use benefits of ecosystem services. Unlike many previous approaches that utilize multiple stated choice situations, we apply this conceptual framework to a travel cost random utility model and a consequential single referendum contingent valuation research design for simultaneously estimating use and non-use willingness to pay for environmental quality improvement. We employ Monte Carlo generated data to evaluate properties of key parameters and examine the robustness of this method of measuring use and non-use values associated with quality change. The simulation study confirms that this new method, combined with simulated revealed and stated preference data can generally, but not always, be applied to successfully identify use and non-use values of various ecosystems while consistency is ensured.
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