Abstract
ABSTRACT This study develops and tests an integrated model of e-shopping Web site usage. The proposed model uses previously identified dimensions from the Technology Acceptance Model and introduces the dimensions of perceived information risk and perceived site trust. LISREL results of survey data show that perceived ease of use and perceived usefulness of the e-shopping Web sites have a significant positive direct effect; whereas, perceived information risk has a significant negative direct effect on e-shopping Web site usage. Perceived enjoyment, perceived ease of use, and perceived site trust show a significant indirect effect on e-shopping Web site usage through perceived usefulness. Managerial implications and research directions are discussed.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
