Abstract
Since few years after the German Reunification and the fall of the Iron Curtain, many studies have dealt with what is commonly understood, today, under the term Ostalgie. Historical, economic, sociological, literary as well as ethnographic researches have focussed on the different ways many East Europeans have been developing widespread forms of nostalgia for their recent Socialist past. In spite of an extremely-differentiated scientific interest for the current elaboration of Socialist heritage, however, Ostalgie has not been sufficiently considered by means of semiotics yet. Through the analysis of (n)ostalgic East-German advertisements of the Nineties, this paper aims to exemplify how semiotics can contribute to a better understanding of the relation between texts and culture. If basic ad slogans can be highly representative of the social context which produced them, semiotics must investigate how even such short texts succeed in textualising culture.
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