Abstract
The purpose of this study is to analyze whether there is an impact on small hotels throughout the island as a result of the Easter attack incident. It was noted that due to the Easter attack incident there was a decline in the number of tourist arrivals in Sri Lanka and this study attempts to identify the impact it posed on the small hotels in the country. The study has a sample of ten small hotels in Hikkaduwa area chosen through the snowball sampling method and deploys a pattern matching in analyzing data collected through face to face interviews. It was revealed in the study that there is an impact on the financial performance of the small hotels in Sri Lanka due to the Easter attack incident. The value of this study is to assist the small hotels in the analysis of direct and indirect effects of terrorism on their performance.
Highlights
Terrorism is the unlawful use of power or violence against entities or property to harass or force a government or its people to chase certain political or societal goals (Jenkins, 2020)
Tourism is an important sector for the economy and its sustainability is important for the Sri
Terrorism has become a threat to the tourism industry and that is why it was required to do this study, in order to show how the Easter attack incident impacted small hotels in the tourism industry
Summary
Terrorism is the unlawful use of power or violence against entities or property to harass or force a government or its people to chase certain political or societal goals (Jenkins, 2020). Terrorism's aim is to allow them more damage than they themselves can tolerate”. Terrorism has been evident in Sri Lanka for a considerable period, extremely damaging events occurred during the stages of the Sri Lankan civil war (1983- 2009). Operations of the LTTEs’ led to the Sri Lankan civil war which lasted three decades. The most recent terror attack witnessed by Sri Lanka was the Easter Sunday Attack which took place on 21st April, 2019 (Aljazeera, 2019).
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