Abstract
Do terror management effects generalize to non‐Western cultures? This question is significant because terror management theory offers an explanation of the origin of self‐esteem, whereas other research finds divergent self‐esteem motivations across cultures. The effects of mortality salience (MS) on the dual‐component anxiety buffer were investigated in Japan. A control group and a MS group were given an opportunity: (i) to defend their cultural worldview by derogating an anti‐Japan essay writer; and (ii) to boost their value within their cultures by indicating a greater desire for high‐status over low‐status products. Replicating past research with Western samples, Japanese in a MS condition were more critical of the anti‐Japan essay writer and they indicated a marginal tendency to prefer high‐ over low‐status products, compared with a control group. The theoretical implications are discussed.
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