Territorial Marketing of a Tourist Destination: Oued Noun Oases in Morocco

Abstract

In recent years, Territorial Marketing represents one of the most important methods of territorial management of tourist destinations. It is a territorial development tool adapted to the conditions of tourist destination areas. From a marketing point of view, a tourist destination is seen as a product that must be promoted and sold, thus being able to be marked or even labeled as a brand. The aim behind this study is to restore to the region of Oued Noun Oases (ONO) the value it has built for several centuries, without erasing the collective memory. Our duty is to seek through certain models of sustainable development practiced elsewhere, which would be the best approach, to preserve this natural environment that has become very fragile. The empirical method of territorial marketing proposed for the province of Guelmim, especially Oued Noun Oases, offers the opportunity to revisit the region with territorial attractiveness tools. The themes put forward concern the preservation and enhancement of places based on their natural and cultural assets. It’s a matter of territoriality project of a responsible and supportive tourism.