Termination-discriminatory pricing, subscriber bandwagons, and network traffic patterns: the Taiwanese mobile phone market

Abstract

This article studies network effects induced by termination-based price discrimination in the evolving Taiwan mobile phone market. An econometric model that estimates the effects attests to the formation of bandwagon behavior among network subscribers. It is shown that networks with a large subscriber base will recruit a disproportionately greater share of new users ceteris paribus compared with low-penetration operators. The strength of the subscriber bandwagon varies closely with the price differential of intra- and inter-network calls. Also, analysis of network traffic reveals that an average mobile phone user consumes considerably less inter-network than intra-network airtime; consequently, mobile phone use is largely clustered within respective networks and hindered from traversing others.