Abstract
ABSTRACTThis article focuses on the producer Teresa Fernández-Valdés, co-founder of Bambú Producciones, and her contributions to female-created TV series in Spain. Considered as one of the most powerful women in world of television, her company has produced successful romantic melodramas set in historical periods such as Velvet or Gran hotel. We approach her career and TV series in order to clarify how industrial context affects the agency of women creators and the discourse on femininity offered by TV shows targeted at female audiences. In particular, we focus on Cable Girls/Las chicas del cable, a show produced in collaboration with Netflix that has been controversial because of its ambiguous treatment of feminism. Combining historiographic accounts of Spanish television, textual analysis of the narratives and characters of TV series, as well as feminist reflections on the media industry, we argue that female authorship is a collaborative practice which, although possible in the context of the Spanish TV industry, is often subordinated to the need for profit.
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